Companies utilize the term “mailer” to cover a plethora of different printed material. Mailers can be post cards, self mail flyers, invites, cards with envelopes, promotional materials etc. The best part is that the target audience benefits from all of this meaning you and your business do as well!
The key is making sure your mail is relevant to the audience and that you are getting all the components together, lucky for you here at Allegra Downtown we can help you start to finish with every mailing project. Studies show that 79% of all direct mail is considered “VERY” effective-think about how much you can get back with that 79%!
Mailers can come in all different types and all different sizes as mentioned before but what exactly are they? Well you can do a standard postcard (4×6, 5×7 or bigger like 6×11), self mailer flyers are usually 11 X 17 folded to 8.5×11 and then folded again in half and held together with tabs and invites or cards are usually sent in an envelope to match! According to a Direct Marketing Association Response Report oversized envelopes have the highest response rate at 5% followed closely by postcards at 4.25%. Some things to include on your mail is a way to drive people to your social media sites, this could include Facebook/Twitter/Google+ handles or a QR Code to scan that would bring a reader/receiver directly to your sites. These can increase traffic and word of mouth at lightening speed, information after all travels fast once it’s online.
Not only can mail campaigns be in all different forms but they can be for all different occasions! We see lots of companies utilizing direct mail not only for sales and promotions but for office relocations, business parties, NEW businesses opening, events and event planning, offered products or services, newsletters/updates and much more. Depending on what you’re mailing you can choose to make it as simple or as detailed in design as you’d like as long as you keep in mind the specs needed for addresses/stamps/barcodes to mail.
You might be asking yourself exactly “what do I need to launch a mail campaign?” Just a few things are needed for this part of the process, first of all being your artwork and how you want it laid out. Once you’ve got the artwork in order the biggest task can be the mailing list. We suggest using a clean Excel spreadsheet for laying out your list of clients/recipients in the following order: “Mr./Mrs./Miss/Title, First Name, Last Name, Address, Address 2 (apartment or suite numbers), City, State, Zip. We will always be here to help you with your list sorting and merging as well so don’t get too overwhelmed by the “BIG BAD LIST”. When it comes to sending off the mail you have many options as well for indicia, stamps, first class mail, non-profit mail and we will help you identify just what will work for you.
So when you’ve got it all together and are ready to see some amazing results coming from a direct mail campaign contact any of our fantastic sales people here at Downtown Allegra and we will assist you every step of the way to make sure you get the most out of your mail!