A Handy Checklist for Your Next Trade Show

Any business owner knows that trade shows can be essential for exposing your business. Often, there can be an unspoken competition for which company has the best exhibit, too. You want to get across what your business is about without being stale. On the other hand, you want it to be fun and interactive without being over the top. Ensure your place as one of the best and most informative by bringing these important items.

  1. Promotional items
    Try to have a couple that match tone of the event and your brand. In other words, the serious business ones like flash drives or stress balls. You can also have one or two fun and less relevant items like frisbees or the pop-tops that go on the back of phones
  2. Pop-up banners
    At trade shows, you’re constantly competing for attention with the other booths. Take up some vertical real estate with one or two pop-up banners that display your logo and a vivid image that aligns with your brand.
  3. Table cloth
    Get a couple table cloths with your logo to drape over the well-worn venue tables. Order some with dark-colored cloth and the white version of your logo to reduce the number of times they need to be washed.
  4. A one sheeter

If someone walks away from your booth with only one thing, try to make sure it’s the one sheeter. Get the essential information about your business to fit on one 8.5×11 sheet of paper. This can include your mission statement, some general statistics that display your success, some of the different programs or products you offer, and the general contact information (website, phone and email).

  1. Brochures or a larger booklet
    This piece should supplement your one sheeter and go into greater detail on the products and services you offer. There should be a good balance of imagery and text to make it easier to read.
  2. A contact information sign-up sheet
    If someone has taken the time to visit your booth and learn more about your business, you want to be able to reach out to them in the future. Incentivize the sign up with a small giveaway like a gift card or free consultation session.
  3. Some kind of demonstration
    This is a no-brainer if you’re promoting a product like a mop, but other businesses might need to get creative. Whatever it is you’re selling, find a demonstration that shows its utility. For example, if it’s an online storage solution, have a video looping that goes through the basic functionality, or have a laptop ready to go through a live demonstration.

For whatever your trade show needs are, Allegra is here to help. Give us a call today!