Pantone Announces Its Color of the Year

In its highly anticipated year-end tradition, Pantone announced the Color of the Year for 2018: Pantone 18-3838, or Ultra Violet. While some would suffice to call this color, simply “purple,” Pantone has given the hue a bold name with deep … Continued

Building Brand Loyalty

When your business spends so much time trying to appeal to and acquire new customers, it’s easy to forget that the sale, or maybe donation if you’re a nonprofit, is just the beginning. Ensuring your customer base stays engaged with … Continued

Why your database may be costing you money

Chances are your company no longer keeps its customers in a Rolodex and has moved onto a cloud-based database management system.  While you may be comfortable with the price you’re paying monthly or yearly for that system, you may not … Continued

The Basic Rebranding To-Do List

Even though 2018 is still three months away, the time to plan any big changes is now, especially if you are planning a rebrand, which can be expensive and time consuming. Here are some helpful items to not forget in … Continued


Corporate sponsorship opportunities are everywhere in today’s world- from the chance to put your logo on the t-shirt of a middle school 5K fundraiser to the naming rights of major stadiums. But are these opportunities worth it? Or are you … Continued

5 Summer Marketing To-Do’s

It’s summer, and since the sun’s out, so is everyone else. With many people in vacation mode, communication efforts always seem to slow during this time. Just because customers and clients are harder to reach, doesn’t mean marketing efforts should … Continued

Direct Mail Isn’t Dead

You only need to glance around a local coffee shop and see everyone glued to some sort of screen to realize we live in an increasingly digital world. With businesses increasing investment in digital every year, it seems marketing tactics … Continued

Spring Cleaning

As summer approaches, everyone is thinking “out with the old and in with the new.” For most, this only applies to piles of clutter, dust bunnies or winter clothes around the house. During this yearly cleaning flury, though, the office … Continued

Top Color Trends for 2017

Just as fashionistas look to Fashion Week every spring for the hot new trends and colors for the coming year, communicators look to the blogs for the next big thing in color for marketing. Here are a couple of the … Continued