When your business spends so much time trying to appeal to and acquire new customers, it’s easy to forget that the sale, or maybe donation if you’re a nonprofit, is just the beginning. Ensuring your customer base stays engaged with … Continued
The end of the year is near, and with it comes millions of direct mail pieces wishing different versions of season’s greetings. With so many companies and individuals flooding mailboxes with holiday cards, newsletters, gifts, fliers, etc., is it worth … Continued
Chances are your company no longer keeps its customers in a Rolodex and has moved onto a cloud-based database management system. While you may be comfortable with the price you’re paying monthly or yearly for that system, you may not … Continued
Even though 2018 is still three months away, the time to plan any big changes is now, especially if you are planning a rebrand, which can be expensive and time consuming. Here are some helpful items to not forget in … Continued
Corporate sponsorship opportunities are everywhere in today’s world- from the chance to put your logo on the t-shirt of a middle school 5K fundraiser to the naming rights of major stadiums. But are these opportunities worth it? Or are you … Continued
It’s summer, and since the sun’s out, so is everyone else. With many people in vacation mode, communication efforts always seem to slow during this time. Just because customers and clients are harder to reach, doesn’t mean marketing efforts should … Continued
You only need to glance around a local coffee shop and see everyone glued to some sort of screen to realize we live in an increasingly digital world. With businesses increasing investment in digital every year, it seems marketing tactics … Continued
As summer approaches, everyone is thinking “out with the old and in with the new.” For most, this only applies to piles of clutter, dust bunnies or winter clothes around the house. During this yearly cleaning flury, though, the office … Continued
Just as fashionistas look to Fashion Week every spring for the hot new trends and colors for the coming year, communicators look to the blogs for the next big thing in color for marketing. Here are a couple of the … Continued
Promotional products are a fun way to reinforce your brand recognition and awareness. Traditionally, promotional items are associated with things like pens and Frisbees. While these items do serve a purpose, they don’t always stay in a potential customer’s possession … Continued
