In its highly anticipated year-end tradition, Pantone announced the Color of the Year for 2018: Pantone 18-3838, or Ultra Violet. While some would suffice to call this color, simply “purple,” Pantone has given the hue a bold name with deep … Continued

When your business spends so much time trying to appeal to and acquire new customers, it’s easy to forget that the sale, or maybe donation if you’re a nonprofit, is just the beginning. Ensuring your customer base stays engaged with … Continued

The end of the year is near, and with it comes millions of direct mail pieces wishing different versions of season’s greetings. With so many companies and individuals flooding mailboxes with holiday cards, newsletters, gifts, fliers, etc., is it worth … Continued

Chances are your company no longer keeps its customers in a Rolodex and has moved onto a cloud-based database management system.  While you may be comfortable with the price you’re paying monthly or yearly for that system, you may not … Continued

Even though 2018 is still three months away, the time to plan any big changes is now, especially if you are planning a rebrand, which can be expensive and time consuming. Here are some helpful items to not forget in … Continued

It’s summer, and since the sun’s out, so is everyone else. With many people in vacation mode, communication efforts always seem to slow during this time. Just because customers and clients are harder to reach, doesn’t mean marketing efforts should … Continued

You only need to glance around a local coffee shop and see everyone glued to some sort of screen to realize we live in an increasingly digital world. With businesses increasing investment in digital every year, it seems marketing tactics … Continued

As summer approaches, everyone is thinking “out with the old and in with the new.” For most, this only applies to piles of clutter, dust bunnies or winter clothes around the house. During this yearly cleaning flury, though, the office … Continued