NURTURE RELATIONSHIPS WITH NEWSLETTERS

Newsletters continue to be one of the most effective and cost-efficient ways to reach customers, donors, supporters, and employees. Communication in the workplace, in particular, is cited as an issue by 91 percent of employees. While some of this accounts … Continued

WHAT TO PRINT FOR YOUR NEXT EVENT

Event marketing can prove to be an effective strategy for lead generation and customer retention. Yet common missteps that can thwart your best intentions can happen before (lack of preparation), during (poor displays) and after (failure to follow up with … Continued

STEP UP YOUR SWAG TO BUILD BRAND AWARENESS

For building brand awareness, one of the most effective tools is logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing … Continued