Don’t underestimate the business impact of giving people reasons to feel good. Typically, we think of service as purely sales-focused, beginning and ending with the immediate transaction. Widening the view, regular customer appreciation activities can have a big impact on … Continued
Print communication and marketing has established itself as a successful and long-standing tactic in the business world. It works both when you want to acquire new customers as well communicate with an existing audience—but why is it that print marketing … Continued
Any business owner knows that trade shows can be essential for exposing your business. Often, there can be an unspoken competition for which company has the best exhibit, too. You want to get across what your business is about without … Continued
Direct mail is an excellent way to target current or potential customers either directly or by casting a wide net. Physical mail marketing essentially guarantees that a recipient will at the very least see your piece. Whereas with digital, it’s … Continued
Starting up a new business or perhaps having a big sale and want to get a lot of attention? Maybe your organization is having an event and you want to promote it in a big way. Regardless of your purpose, … Continued
In a world flooded with digital advertising, promotional items are a great way to give your company and brand a little extra in-person exposure. Though more expensive than a flyer or business card, a promotional product has the potential to … Continued
In its highly anticipated year-end tradition, Pantone announced the Color of the Year for 2018: Pantone 18-3838, or Ultra Violet. While some would suffice to call this color, simply “purple,” Pantone has given the hue a bold name with deep … Continued
When your business spends so much time trying to appeal to and acquire new customers, it’s easy to forget that the sale, or maybe donation if you’re a nonprofit, is just the beginning. Ensuring your customer base stays engaged with … Continued
The end of the year is near, and with it comes millions of direct mail pieces wishing different versions of season’s greetings. With so many companies and individuals flooding mailboxes with holiday cards, newsletters, gifts, fliers, etc., is it worth … Continued
Chances are your company no longer keeps its customers in a Rolodex and has moved onto a cloud-based database management system. While you may be comfortable with the price you’re paying monthly or yearly for that system, you may not … Continued
