While predictably receptive to online promotions and communications, research shows tech-savvy millennials have an unexpected affection for more traditional direct marketing. The 2017 Annual State of Marketing Consumer Survey from Keypoint Intelligence – InfoTrends reveals 71 percent of North American … Continued
Large signs and graphics make a lasting impression on your audience. Whether indoors or out, there are plenty of trendy options to spice up your signage. Here are a few of our favorite ways to say hello to a new, … Continued
In a digitally driven world, it’s easy to feel like your direct mail marketing efforts could be making a bigger impact when the goal is to generate brand awareness. Let’s check the numbers: According to the Data & Marketing Association, … Continued
As we sprint into the back half of the year (seriously, where did the first 6 months go?) it is time to start planning for the very near future of 2018. There are so many occasions to plan for from … Continued
Any business owner knows that trade shows can be essential for exposing your business. Often, there can be an unspoken competition for which company has the best exhibit, too. You want to get across what your business is about without … Continued
Direct mail is an excellent way to target current or potential customers either directly or by casting a wide net. Physical mail marketing essentially guarantees that a recipient will at the very least see your piece. Whereas with digital, it’s … Continued
Starting up a new business or perhaps having a big sale and want to get a lot of attention? Maybe your organization is having an event and you want to promote it in a big way. Regardless of your purpose, … Continued
In a world flooded with digital advertising, promotional items are a great way to give your company and brand a little extra in-person exposure. Though more expensive than a flyer or business card, a promotional product has the potential to … Continued
In its highly anticipated year-end tradition, Pantone announced the Color of the Year for 2018: Pantone 18-3838, or Ultra Violet. While some would suffice to call this color, simply “purple,” Pantone has given the hue a bold name with deep … Continued
When your business spends so much time trying to appeal to and acquire new customers, it’s easy to forget that the sale, or maybe donation if you’re a nonprofit, is just the beginning. Ensuring your customer base stays engaged with … Continued
