Amid the concerns about COVID-19, we want to assure you that Allegra Minneapolis remains in full operation. Personal relationships are at the heart our business. In the face of COVID-19 and with live events on hold, our focus … Continued
In a digital world, seasoned marketers believe in direct mail marketing. Why? Because it works! In today’s digital world, people say they like to get mail. Direct mail responses continue to be on the rise. When it comes to new … Continued
The printing industry continues to experience growth in many areas despite the surge of paperless initiatives and the rise of online publications. While increased pressures in the print market have pushed towards a digital shift, the continued value of print … Continued
Newsletters continue to be one of the most effective and cost-efficient ways to reach customers, donors, supporters, and employees. Communication in the workplace, in particular, is cited as an issue by 91 percent of employees. While some of this accounts … Continued
Some people think digital advertising has replaced print marketing, but this is simply not true. Successful business owners know print and digital can go hand in hand. Each type of marketing has its own strengths and weaknesses; together, they make … Continued
With a quick scan of your desk, countertop or closet, it’s likely you’ll see one or more promotional giveaways or gifts from a range of companies or organizations: those you support or already know, and those who might like to … Continued
Event marketing can prove to be an effective strategy for lead generation and customer retention. Yet common missteps that can thwart your best intentions can happen before (lack of preparation), during (poor displays) and after (failure to follow up with … Continued
For building brand awareness, one of the most effective tools is logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing … Continued
Studies show that companies can build more trust with current and potential customers by opening more lines of communication. Armed with this information, many companies have been doing just that. Their methods of communication now include mailing services, text, phone … Continued
Signage can be responsible for half of your customers, says the International Sign Association. Signs can attract new customers, brand your business and drive impulse sales. Here are seven ways to make the most out of your signage while saving … Continued
