A Handy Checklist for Your Next Trade Show

Any business owner knows that trade shows can be essential for exposing your business. Often, there can be an unspoken competition for which company has the best exhibit, too. You want to get across what your business is about without … Continued

Pantone Announces Its Color of the Year

In its highly anticipated year-end tradition, Pantone announced the Color of the Year for 2018: Pantone 18-3838, or Ultra Violet. While some would suffice to call this color, simply “purple,” Pantone has given the hue a bold name with deep … Continued

Building Brand Loyalty

When your business spends so much time trying to appeal to and acquire new customers, it’s easy to forget that the sale, or maybe donation if you’re a nonprofit, is just the beginning. Ensuring your customer base stays engaged with … Continued

Why your database may be costing you money

Chances are your company no longer keeps its customers in a Rolodex and has moved onto a cloud-based database management system.  While you may be comfortable with the price you’re paying monthly or yearly for that system, you may not … Continued

The Basic Rebranding To-Do List

Even though 2018 is still three months away, the time to plan any big changes is now, especially if you are planning a rebrand, which can be expensive and time consuming. Here are some helpful items to not forget in … Continued

TO SPONSOR, OR NOT TO SPONSOR

Corporate sponsorship opportunities are everywhere in today’s world- from the chance to put your logo on the t-shirt of a middle school 5K fundraiser to the naming rights of major stadiums. But are these opportunities worth it? Or are you … Continued