WHAT TO PRINT FOR YOUR NEXT EVENT

Event marketing can prove to be an effective strategy for lead generation and customer retention. Yet common missteps that can thwart your best intentions can happen before (lack of preparation), during (poor displays) and after (failure to follow up with … Continued

STEP UP YOUR SWAG TO BUILD BRAND AWARENESS

For building brand awareness, one of the most effective tools is logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing … Continued

PANTONE COLOR OF THE YEAR

2019 is here, and with it comes the new Pantone Color of the Year: Living Coral. What can this color do for your brand, your products, and your customers? 2019 PANTONE COLOR OF THE YEAR: LIVING CORAL If you’re looking … Continued

3 WAYS TO BOND WITH MILLENNIALS THROUGH PRINT COMMUNICATIONS

While predictably receptive to online promotions and communications, research shows tech-savvy millennials have an unexpected affection for more traditional direct marketing.   The 2017 Annual State of Marketing Consumer Survey from Keypoint Intelligence – InfoTrends reveals 71 percent of North American … Continued

A Handy Checklist for Your Next Trade Show

Any business owner knows that trade shows can be essential for exposing your business. Often, there can be an unspoken competition for which company has the best exhibit, too. You want to get across what your business is about without … Continued