WHAT TO PRINT FOR YOUR NEXT EVENT

Event marketing can prove to be an effective strategy for lead generation and customer retention. Yet common missteps that can thwart your best intentions can happen before (lack of preparation), during (poor displays) and after (failure to follow up with … Continued

PANTONE COLOR OF THE YEAR

2019 is here, and with it comes the new Pantone Color of the Year: Living Coral. What can this color do for your brand, your products, and your customers? 2019 PANTONE COLOR OF THE YEAR: LIVING CORAL If you’re looking … Continued

3 WAYS TO BOND WITH MILLENNIALS THROUGH PRINT COMMUNICATIONS

While predictably receptive to online promotions and communications, research shows tech-savvy millennials have an unexpected affection for more traditional direct marketing.   The 2017 Annual State of Marketing Consumer Survey from Keypoint Intelligence – InfoTrends reveals 71 percent of North American … Continued

TO SPONSOR, OR NOT TO SPONSOR

Corporate sponsorship opportunities are everywhere in today’s world- from the chance to put your logo on the t-shirt of a middle school 5K fundraiser to the naming rights of major stadiums. But are these opportunities worth it? Or are you … Continued