Some people think digital advertising has replaced print marketing, but this is simply not true. Successful business owners know print and digital can go hand in hand. Each type of marketing has its own strengths and weaknesses; together, they make … Continued
Event marketing can prove to be an effective strategy for lead generation and customer retention. Yet common missteps that can thwart your best intentions can happen before (lack of preparation), during (poor displays) and after (failure to follow up with … Continued
Studies show that companies can build more trust with current and potential customers by opening more lines of communication. Armed with this information, many companies have been doing just that. Their methods of communication now include mailing services, text, phone … Continued
2019 is here, and with it comes the new Pantone Color of the Year: Living Coral. What can this color do for your brand, your products, and your customers? 2019 PANTONE COLOR OF THE YEAR: LIVING CORAL If you’re looking … Continued
While predictably receptive to online promotions and communications, research shows tech-savvy millennials have an unexpected affection for more traditional direct marketing. The 2017 Annual State of Marketing Consumer Survey from Keypoint Intelligence – InfoTrends reveals 71 percent of North American … Continued
Large signs and graphics make a lasting impression on your audience. Whether indoors or out, there are plenty of trendy options to spice up your signage. Here are a few of our favorite ways to say hello to a new, … Continued
In a digitally driven world, it’s easy to feel like your direct mail marketing efforts could be making a bigger impact when the goal is to generate brand awareness. Let’s check the numbers: According to the Data & Marketing Association, … Continued
As we sprint into the back half of the year (seriously, where did the first 6 months go?) it is time to start planning for the very near future of 2018. There are so many occasions to plan for from … Continued
Corporate sponsorship opportunities are everywhere in today’s world- from the chance to put your logo on the t-shirt of a middle school 5K fundraiser to the naming rights of major stadiums. But are these opportunities worth it? Or are you … Continued
Promotional products are a fun way to reinforce your brand recognition and awareness. Traditionally, promotional items are associated with things like pens and Frisbees. While these items do serve a purpose, they don’t always stay in a potential customer’s possession … Continued
