We all remember 2016, the year many consider to be one of the worst in recent history, has come to an end, and everyone seems to be looking for a fresh start. People are promising themselves they’re finally going to start going to the gym, learn to cook or cut back on the binge-watching.
Businesses, on the other hand, are better off being more reasonable and concrete. January is often the time we set lofty goals both professionally and personally that seem less and less obtainable as the months pass, but that doesn’t have to be the case. With proper planning and organization, this could be the year to stay on track.
Rebranding this year? Open that fresh new 2017 calendar and set out some reasonable due dates. When will the new logo be ready? What about the brand and style guide? How will the new look be rolled out across social media, email and web? How do we replace all of our print ads? Anticipating where the fires might be and how to put them out will ensure you’re not so busy reeling from last week’s poor-planning blunder that a new one develops this week.
Sure, anyone who’s ever waited until the night before a paper was due to start writing or filed their taxes on April 15 knows the thrill and sudden burst of efficiency that can come with waiting until the last minute, but there’s something to be said for the ideas that are able to marinade and develop over time. Think about the poor guy who is trying to drum up business for his new taco truck and learns that National Taco Day is today! Had he done his research and planned ahead of time, he could have capitalized on the PR buzz and created a flyer advertising a two-for-one deal to post in the lobby of the office building he parks outside of, created a banner or new signage for the occasion, or designed eye-catching social media ads that target working professionals in his area.
Take the first weeks of this new year, and ensure that a few months from now you aren’t the taco truck guy surprised by National Taco Day or the business that says, “Wow! How is it March already?” Be the business that says, “Wow! It’s only March, and look at all we’ve accomplished.”
Happy Marketing in 2017!